Quick answers
Direct answers to the questions readers ask most.
What is edge computing in ecommerce?
Running storefront logic - page serving, bot filtering, identity - on network nodes close to the shopper instead of a distant origin server, cutting latency and origin load.
What is the difference between edge delivery and a CDN?
A classic CDN caches static assets; edge delivery caches and optimizes full dynamic pages and can run logic - bot detection, identity, personalization decisions - at the network edge.
Can personalized or dynamic ecommerce pages be cached?
Yes, with the right architecture: cache the page shell, fetch truly dynamic fragments (cart, inventory) separately, and vary cached versions by segment rather than by individual.
Why run bot protection at the edge instead of on the server?
Blocking at the edge stops hostile traffic before it consumes origin resources, touches inventory, or fires analytics and ad pixels - protection on the origin filters damage already done.
What does 'identity resolved at the edge' mean?
Recognizing and remembering visitors at the network layer, with first-party, server-set identifiers - before browser privacy features and ad blockers can strip the signal.